Talent Gum

In this Whiteboard Friday, learn about how to use reading patterns to optimize your content and understand how users are engaging with it.

From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers.

Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise.

Inclusivity makes business sense. Discover how targeting diverse audiences can enhance your backlink profile, boost trust with Google, and ultimately drive revenue.

From new European local SERPs and the GBP site shutdown to a grab bag of Google developments, Miriam Ellis recaps Q1 2024 local SEO news so you won’t miss a thing!

In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.

From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.

Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers to form lasting business relationships.

Tasmin shares her tips on how to make AI your content marketing sidekick. Optimize every step of the process, from generating ideas to crafting headlines and simplifying your writing.

Itamar shares E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.

Thank you to everyone who submitted pitches to speak at MozCon! After much deliberation, we settled on two community speakers that we’re confident are going to be a great addition to the MozCon Stage. Ready to meet them?

If searchers continue chatting with GenAI answer engines, it will be more critical than ever for marketers to track and monitor search results.

It's no surprise that in 2024, the main theme that we're going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this.