Talent Gum

What should you prioritize for SEO in 2026? Chima Mmeje offers six tips for staying on top of SEO in 2026, including how to optimize for agentic AI, build entity clusters, and track LLM metrics to stay ahead.

Analyze early data from Google’s AI Mode in STAT. This study of 40,000 keywords reveals a mere 12% overlap with traditional organic rankings and explores how the verbose, text-heavy nature of AI Mode is shifting the search landscape.

Why do only 12% of AI Mode citations match organic SERP URLs? Discover how AI Mode selects sources and how to win visibility beyond rankings.

Unlock the full potential of your analytics. Dave Westby explains 8 key reasons to export GA4 data to BigQuery, from overcoming retention limits to fixing data sampling.

Learn how to build AI citations and rank in ChatGPT and Gemini. Charlie Marchant explains how to research prompts, analyze sources, and use proactive outreach to get your brand referenced in AI answers.