Talent Gum

If you’ve ever labored for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.

15% of searches in Google every day are new, how can you get ahead of the curve? In this episode, Sofia takes you through six underrated methods to enrich your keyword lists.

Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. Making them part of your SEO strategy is essential to build more traffic.

In this episode, Joy talks about the world of link building as it pertains to local SEO, specifically touching on how links impact local pack rankings.

Client meetings are one of the keys to success for any SEO consultant or marketer. In this edition of Moz’s educational Next Level series, Meghan shows you how to use Moz Pro to prepare for and run a successful meeting with your clients.

In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research.

What does the recent Google antitrust ruling mean for us as search marketers? What happened and where do we go from here? Dr. Pete Meyers walks through the TL;DR of the ruling and what that may mean for the marketing industry.

In this Next Level post, Meghan will show you how to discover new backlink opportunities by analyzing and comparing your backlink profile with your competitors. Learn how to use the Link Intersect tool to maximize the efficiency of your link prospecting workflow.

In this episode of Whiteboard Friday, Dana discusses the importance of directional reporting in GA4 and provides practical tips for how to present traffic data.