Talent Gum

How can we reposition SEO as being the foundation of a good website, and not something you can just turn on and forget? Learn more about how to communicate the value of SEO beyond traffic and leads.

The second quarter of 2024 has been… interesting! The larger SEO world has been rocked by algo updates, AI Overviews, and a large Google leak, all of which have impacted local in some way. Learn about the top local search developments of this quarter.

Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and branded search.

Learn how to outperform your competitors by targeting and satisfying choosy customers. This blog post guides you through identifying specific customer needs, analyzing competitors, and optimizing your content and marketing strategies.

In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.

Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.

Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion!

A/B testing can help you get a leg up on the competition and help you in avoiding mistakes. Watch this week’s Whiteboard Friday with Jandira to review four surprising SEO test results.

When you establish a distinct and powerful brand identity, your business can protect itself from the competition in much the same way a moat protects a castle. Learn how to build a strong brand moat with SEO in this blog post.

Ongoing efforts with elements like updates, photos, and review responses show that your institution is an active, welcoming one that cares to be found and chosen by neighbors. Learn how to optimize your place of worship’s Google Business Profile with Miriam’s eight tips.

Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth.

And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap.

Dive into the future of digital marketing, and discover the key takeaways from our speakers in this day-one recap of MozCon 2024.

Today, we’re excited to announce Moz AI — a new set of AI-enabled tools and features you’re going to see across our products. We believe that AI-enabled tools can make you even more results-oriented, impactful, and essential. Learn more about how to use these tools in this blog post.