Talent Gum

With this workflow, you’ll successfully identify your site’s current Difficulty benchmark to help you focus your research, set goals, streamline resource allocation, and set expectations for stakeholders.

Miriam takes you through how to create engaging videos step-by-step using Canva. Let your local business come to life on film!

Find out how to use ChatGPT to help you build out a customer journey for your website in this Whiteboard Friday episode with Grace Frohlich.

Explore the intricate world of Google Discover and elevate your content strategy with insights from top SEO experts.

Move the needle faster, get quicker SEO buy-in, and show strategic improvements with Dhanya’s technical SEO audit tips and templates.

Nothing could be worse for a business than existing customers thinking you no longer exist. With millions of Google Business Profile websites being shut down, Miriam Ellis outlines your options for a free/cheap replacement site, with tons of tips for making a strong 1-page presence.

How volatile are organic search rankings day to day? Tom dives into data he captured using STAT to answer this question.

Learn about why building links with digital PR is so hard, and understand what you can do to take the pressure off.

Be intentional when crafting your local business FAQ pages. A little more love for FAQs is worth the time, and the effort it takes to provide valuable insights for your team.

Discover the art of crafting irresistible content that grabs your readers' attention and guides them seamlessly toward conversion

Search is one of the most powerful tools we have to drive business growth. Discover how to drive revenue with your organic traffic in this Whiteboard Friday.

An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand, boosting both brand loyalty and conversions. Ann shares four key steps to create better-performing About pages.

Looking to enhance your SEO agency's performance? Find out how focusing on employee well-being leads to greater ROI and success.

In this Whiteboard Friday, learn how to find technical SEO issues, how to define issues, as well as how to resolve them.

Explore 3 types of content gap analysis to help you find high-quality content ideas, monitor your competitors, and beat their SERP rankings.